How is a landing page different from a home page?
So, what exactly is a “landing page”? It’s a question I get a lot. Here’s Google’s answer: A: The destination web page for people responding to an advertisement, designed [...]
How do I create a content strategy for my website?
1. Define your audience. Just who are you trying to get to visit your website? Define one primary audience. Lump everyone else into your secondary audiences. Create an audience questions [...]
How to exclude categories from RSS feed in WordPress
I needed a way to exclude certain posts from my RSS feed. I wanted to be able to just choose a category like No-Feeds and know this post wasn’t going to show up in someone’s news [...]